Pinterest Lets the Pictures Tell the Story in Quiet, Lovely Ads From Molecule

Visual storytelling in motion

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IDEA: Pinterest's new Guided Search function offers more structure to your Pinterest searches but retains an element of serendipity. It's programmed loosely enough that exploring certain topics can lead you in unexpected directions, like a tour guide who knows what you might want to see often before you do.

To promote it, the site turned to Molecule, a new creative production company in San Francisco, for a series of online videos (including a two-minute launch spot) whose storytelling style is likewise less than rigid.

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