Pinterest Hopes Users Seek ‘True Happiness in the Offline World’

'Our interest is not keeping people online; it's getting people offline'

Editor: Dianna McDougall

Pinterest, the craft and design site, is about to celebrate 10 years online. But its CMO is really hoping its nearly 300 million users are living their lives to the fullest, offline.

We had a chance to talk with CMO Andréa Mallard to find out what’s top of mind at Pinterest, which includes branching out from its main user base of crafters and creatives to businesses and organizations.

Watch above for Mallard’s tips for professional success, and click here to watch all episodes of Top of Mind.

@stephpaterik Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.