Pinterest Expands Skin Tone Range for Makeup Try-On Feature

Users can shop for more than 10,000 shades with the help of augmented reality


Beauty is one of the most popular categories on Pinterest, and the app is giving users more and more reasons to flock to it to try and buy products.

The augmented reality Try On feature, added in January, allows users to see what a shade of makeup would look like on them in real-time. And this week, Pinterest is making the augmented reality feature more inclusive and useful.

Pinterest’s new algorithm offers users a range of products that match their skin tone, from beauty to fashion.

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