Virtually Sample 4,000 Shades of Eyeshadow With Pinterest's New AR Try-On Feature

The augmented reality tool is the platform's latest technology innovation

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While most people would rather try on makeup before buying, inviting customers to touch the same product samples and rub them all over their faces is a pretty clear violation of current health and safety guidelines. In the meantime, Pinterest is helping users mimic this real-life experience as closely as possible with the help of a feature that Snapchat

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