Virtually Sample 4,000 Shades of Eyeshadow With Pinterest's New AR Try-On Feature

The augmented reality tool is the platform's latest technology innovation

While most people would rather try on makeup before buying, inviting customers to touch the same product samples and rub them all over their faces is a pretty clear violation of current health and safety guidelines. In the meantime, Pinterest is helping users mimic this real-life experience as closely as possible with the help of a feature that Snapchat took mainstream: augmented reality.