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Pinnacle West Capital Corp. has put its ad account into review following a split with Young Associates two weeks ago.
The review is being led by Michael Marsak, president of Effective Marketing Strategies in Marina del Rey, Calif. Young is not defending the business.
“We’re very proud of the work we did for them over the past 18 months,” said Jon Ward, co-owner of the Phoenix agency. The shop resigned the account, he said, due to differing views on “the structure of communication and approval.”
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