Pinnacle Takes Tour Of America In TV Campaign From Arnold

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

How many commercials does it take to show a golfer drive a dimpled white ball from New York to California? The answer, according to a new campaign for Pinnacle called “The Drive Across America,” is five.
A series of spots by Arnold Communications in Boston broke Sunday on NBC during the Bob Hope Chrysler Classic and is scheduled to run on golf and possibly other sports programs for the duration of the golf season, said Pinnacle marketing manager Jason Kissell.
The ads feature Jason Zubak, two-time North American long-distance driving champion, coordinating his efforts from various locations throughout the country.
...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in