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Pinnacle Foods has reassigned creative duties on four brands previously at Publicis & Hal Riney in San Francisco.
Three of the brands — Hungry-Man, Van de Kamp’s and Mrs. Paul’s – have landed at Interpublic Group’s Draftfcb in New York and the fourth – Vlasic — is now at Omnicom Group’s Merkley + Partners here.
Publicis & Hal Riney, a Publicis Groupe shop, had handled the brands since 2007. The shifts came without a review.
Major media spending behind the Draftfcb business totaled about $8 million last year and Vlasic spending approached $7 million, according to the Nielsen Co.
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