International

Pilsener Traces Enner Valencia's Challenging Path to Soccer Greatness in Stirring Film

The latest installment of the brand's #Ecuatorianízate initiative balances trials and triumph

Enner Valencia stares directly into the camera with determination
In the film, Valencia is seen balancing his athletic training with his personal trials, whether that involves returning to an apartment with no food or scoring a game-shifting goal. Pilsener/Fantastica
By Sara Century

July 21, 2021

Shining a light not only on the success but also the adversity experience by native Ecuadorians, Cerveceria Nacional’s Pilsener brand is getting in touch with what makes Ecuador such a special place by focusing on some of its most heroic citizens in its current campaign, #Ecuatorianízate.

Sara Century

Sara Century is a freelance writer for Adweek.

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