The evolution of digital marketing isn’t slowing down—and neither should you. Connect with a community of brand pros and content creators at Social Media Week to learn how to keep pace with the trends, challenges and technology. Register now to save 35%.
In a roster shop move, General Mills has hired McCann Erickson to work on its Pillsbury brand, which Saatchi & Saatchi has handled since 2003.
McCann and Saatchi declined to comment. But in an internal email to staffers, McCann wordwide CEO Harris Diamond said that "one of our key global clients, General Mills, has assigned the Pillsbury U.S. domestic business to us."
Diamond further described the win as a "vote of confidence from the senior management at General Mills."
A General Mills representative downplayed the hire, however, describing McCann's business as a "small assignment."