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In a roster shop move, General Mills has hired McCann Erickson to work on its Pillsbury brand, which Saatchi & Saatchi has handled since 2003.
McCann and Saatchi declined to comment. But in an internal email to staffers, McCann wordwide CEO Harris Diamond said that "one of our key global clients, General Mills, has assigned the Pillsbury U.S. domestic business to us."
Diamond further described the win as a "vote of confidence from the senior management at General Mills."
A General Mills representative downplayed the hire, however, describing McCann's business as a "small assignment."
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