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BOSTON Erin Lanzafame has joined Pile and Co. here as a consultant to help manage account reviews and agency performance evaluations.
She previously held account service posts at Havas’ Arnold in Boston and IPG’s Mullen in Wenham, Mass., working with clients such as Volkswagen, RadioShack, Southern Comfort and General Motors’ credit-card division.
Judy Neer, president of Pile, praised Lanzafame’s multi-disciplinary agency background and said that experience makes her good fit for the consultancy.
Last week, Pile added Brian Tomlinson from Avatar Strategic Partners to lead its financial optimization unit; he takes over some duties from former consultancy managing partner Chris Colbert.
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