As Pigskin Waxes, Horsehide Wanes

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Mamas, don’t let your babies grow up to be shortstops. A Harris Poll finds pro football increasing its lead

over baseball as Americans’ favorite sport, while college football and auto racing close in on the “national pastime.” In 1985, football led baseball by a single percentage point when people who follow multiple sports were asked to cite their favorite.

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