Pigskin And Fries

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Checkers Drive-In signed its first major National Football League sponsorship deal last week, completing a pass to the Tampa Bay Buccaneers.
Bob Purple, senior vice president of marketing for the Clearwater, Fla.-based fast-food restaurant, announced the five-year, multi-million dollar deal. While he did not provide specific figures, a source close to the Buccaneers pegged it at $2.7 million.
Advertising for the restaurant, which is handled by Miami’s Crispin Porter & Bogusky, will tag broadcast spots with short references to the affiliation but largely be limited to point-of-sale and in-stadium ads.
Checkers will execute in-restaurant promotions throughout the football season, beginning in August.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in