Pierce-Coté Wins Pair of Clients

While many agencies are battling tough times by seeking new business in distant markets, Pierce-Coté Advertising continues successfully combing its Cape Cod environs to pick up accounts.

The Osterville, Mass., agency has picked up chores for Metropolitan Properties of Amer ica and the Healthcare Foundation of Cape Cod, adding to its growing roster of businesses on the Cape and in eastern Massachusetts.

“We’ve had significant growth in the past few years,” said Rebecca Pierce, president and creative director of the 10-person agency. “The wins are part of an expansion that I’m delighted to say is going very well for us.”

For Metropolitan Properties, a Boston-based real estate investment- management company, Pierce-Coté is charged with developing a brand-identity campaign for its re s idential properties throughout the Uni ted States. Print ads touting the properties will launch next month in property guides. Work will also include market positioning and logo creation, according to account executive Deana Towns.

Pierce-Coté will de velop materials sup porting the Healthcare Foundation’s fund- raising efforts for Cape Cod Healthcare, the parent organization of several regional hospitals.