Pier 1's Cargokids Calls Review

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DALLAS Cargokids, a Pier 1 subsidiary, is reviewing agencies for its $3 million account, sources said.

Fort Worth, Texas-based Cargokids, which sells children’s furniture and accessories, has issued requests for proposals to undisclosed shops, sources said. There is no incumbent.

Pier 1 acquired Cargokids in 2001. The company has nearly 40 stores in Delaware, Florida, Georgia, Kansas, Maryland, North Carolina, Texas and Virginia.

Fort Worth-based Pier 1 spent $56 million on media last year, according to Nielsen Monitor-Plus.





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