Pier 1 Gets Lift From Ads, CEO Says

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

DALLAS Pier 1 Imports has already seen indications that its new ad campaign from Interpublic Group’s Deutsch is beginning to buoy declining same-store sales, top executives said.

“Customer traffic and average ticket purchases improved each week as our new advertising coverage increased throughout the month,” said Marvin J. Girouard, chairman and chief executive of the Fort Worth, Texas-based retailer.

“During

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in