Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS Pier 1 Imports has already seen indications that its new ad campaign from Interpublic Group’s Deutsch is beginning to buoy declining same-store sales, top executives said.
“Customer traffic and average ticket purchases improved each week as our new advertising coverage increased throughout the month,” said Marvin J. Girouard, chairman and chief executive of the Fort Worth, Texas-based retailer.
“During May, we have planned a full schedule of national television, radio and print advertising to promote gift giving for Mother’s Day and graduations,” Girouard said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in