Pier 1 Breaks First Ads From Deutsch

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Pier 1 has launched a national campaign that stars products over celebrity endorsers. The effort, the first for the retailer from IPG’s Deutsch in New York, includes TV, radio and print along with a new tagline: “Life more interesting.” The TV spots incorporate animation that begins with abstract images based on a product’s color and pattern and evolves into the items that inspired them.

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