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Pier 1 has launched a national campaign that stars products over celebrity endorsers. The effort, the first for the retailer from IPG’s Deutsch in New York, includes TV, radio and print along with a new tagline: “Life more interesting.” The TV spots incorporate animation that begins with abstract images based on a product’s color and pattern and evolves into the items that inspired them. Spending was not disclosed. Pier 1 spent $60 million on ads in 2004, per TNS Media Intelligence/CMR.
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