Pier 1 Begins Search

Home furnishings retailer Pier 1 Imports has begun a search for an agency to handle its $45 million account, sources said.
The Fort Worth, Texas-based company, through consultant Jones-Lundin Associates in Chicago, has sent out requests for proposals to a number of agencies in the Midwest and South, sources said.
The questionniare asks shops to detail their high-end retail experience and gives a deadline of Oct. 13 for responses.
Phil Schneider, Pier 1’s senior vice president of marketing, denied the company has sent out any questionnaires, and indicated executives are still considering a review.
“We haven’t made any decision on [holding] an agency review,” he said.