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Campbell-Ewald Ad-vertising’s first full campaign for Pier 1 Imports focuses on the shopping experience with the tag, “Get in touch with your senses.”
The work for the Fort Worth, Texas-based chain breaks today with TV spots that lack the company’s new spokesperson, actress Kirstie Alley, who is respecting the actor’s strike.
Alley does appear in print ads, including a four-page magazine insert that will run in October issues of various titles. The colorful ad shows women enjoying a range of products offered by Pier 1.
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