Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Videoconferencing Firm to Boost Ad Budget Despite Sliding Profits
BOSTON-BBL Advertising has taken a significant step toward establishing itself as a high-tech force, defeating two better-known shops for the account of videoconferencing firm PictureTel Corp.
The Acton, Mass., agency last week overcame Publicis Technology, San Francisco, and TFA/Leo Burnett Technology Group, Boston, in the final round of a review.
BBL’s addition in March of creative director Fred Martins appears to have sealed the deal. A PictureTel official praised Martins’ creative ideas and said his presence at BBL helped the shop land the account.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in