Picture This: A Promotion for Lay's Chips on Flickr

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Snack brand Lay’s is tapping a somewhat unexploited social media outlet—photo-sharing site Flickr—for a new push asking consumers to document their happiness.

This month, the Frito-Lay brand is asking consumers to submit photos of themselves—or family members and loved ones—enjoying life’s happy moments, be it surfing or mixing cookie batter, in a digital push called “The Happiness Exhibit.”

Using Flickr, consumers can upload photos around specific themes such as Mother’s Day or American summers on the Happiness Exhibit portion of its site.

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