Picking Up the Pieces

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After nine years, Reese’s makes a splashy return to TV with a stop-motion kids spot from DDB

Picture a land where old computer parts form cityscapes, billboards break apart and spew candy, and blue sharks swim in a peanut-butter sea. It may sound like a scene from “Lucy in the Sky with Diamonds,” but these are images from a new TV spot for Reese’s Pieces, the Hershey Foods Corp.

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