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Campbell Ewald New York's latest new business win covers its entire home state from Montauk to Niagara Falls.
The Empire State Development Corporation, a 47-year-old public entity created to promote tourism, local businesses and other state-centric initiatives via the issuance of tax-exempt bonds, has picked the IPG shop as its new lead creative agency after a review. The account had been with BBDO New York since 2011. The review was mandatory under state law like those for other public entities including the branches of the U.S.
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