Pickachu Takes Over Japan

New movie promotion includes life-sized versions of Pokémon's most popular character

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To promote the 17th movie in the Pokémon franchise, The Pokémon Company recently flooded Akarenga Park in Yokohama, Japan, with 50 full-sized, dancing Pikachus. Called “Pikachu Outbreak,” the event spread out all over the city, and will last until Aug. 17.

In addition to the Pikachus in the park, the lightning-based character can be seen as large inflatable balloons, in seating areas, riding elevators and escalators, and with posters and other graphics in a wide range of locations.

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