Pick a Pro: Rivals Play Media Match Game

Kate Manfull, a publicist in St. Louis, recently hit pay dirt for her client, Kathryn Sansone. An author, consultant and mother of 10, Sansone, who runs the Web site shapeup mom.com, was featured in an Associated Press story about applying business-management principles to the running of households that appeared in dozens of newspapers. But the publicist didn’t land the story by sending a press release to the reporter, Mercedes M. Cardona.