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NEW YORK Photon Group of Sydney, Australia, has acquired London-based communications planning specialist Naked Communications for slightly more than $33 million, plus deferred payments tied to performance targets, the companies have confirmed.
Naked was founded in 2000 and now has operations in eight countries, including offices in Sydney and Melbourne, Australia, Amsterdam, the Netherlands, Oslo, Norway, Paris, Tokyo and New York.
M.T. Carney, Paul Woolmington and Neal Davies founded the U.S. operation two years ago.
The shop made headlines in the U.S.
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