Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Instant-win games meet instant photography in the ‘Picture of Cool’ promotion for Vans Shoes in Chicago and Miami. Customers who buy a pair of Vans in Bakers shoe stores have their picture taken with a Polaroid camera. As the photo develops, a customized border is revealed featuring one of Vans’ new plaid shoe styles and a message indicating whether the customer is an instant winner.
Images are pre-exposed onto Polaroid instant film to make the game possible.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in