A San Francisco firm has developed a way to get ads to radio stations when it absolutely positively has to be there faster than the Fed Ex man can deliver it. Digital Generation Systems Inc. officially launched its distribution network last week, which allows advertising agencies to digitally transmit radio spots at ‘better than cd quality’ over phone lines to radio stations. DGS terminals at ad agencies send the ads to a central hub, which then distributes them to DGS terminals at the appropriate radio stations. Terminals are free. Radio stations must pay for a dedicated phone line. Delivery costs are paid by ad agencies. The service costs $15 for the first spot and $2 each additional spot for 12-hour service. ‘Urgent,’ four-hour service costs $35. More than 500 systems are currently installed.
Copyright Adweek L.P. (1993)

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