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Shakespeare would love the advertising business these days. Agencies across the country are consistently asking clients and themselves “What’s in a name?” as they rebrand and reposition their businesses to incorporate interactive and other new media and keep up with a market moving at light speed.
Add E.B. Lane & Associates to the list. The agency, one of the major players in the Phoenix ad market, has changed its name to E.B. Lane Marketing Communications as part of a general rebranding campaign.
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