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NEW YORK — Philosophy, a Phoenix-based maker and marketer of medically designed cosmetics and skincare products, has hired SBI and Company to revamp its online presence.
The goal of the new Web site, due out in July, is to increase online and offline sales, according to Ray Reed, vice president of sales and marketing for Philosophy. The site will serve as one piece of an integrated marketing campaign, which also includes in-store appearances, QVC and product sampling.
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