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Philips' decision to hire Ogilvy & Mather for its global creative business marks the end of DDB's long tenure on the brand.
The creative selection comes a month after Philips completed a parallel global media review, which resulted in the addition of MPG to the company's media roster, which also includes Carat. Philips' global media spending is estimated at $500 million annually.
In the creative review, DDB defended against a field of finalists that also included TBWA and Leo Burnett.
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