Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Philips is getting into the short film business.
The Dutch technology firm Royal Philips Electronics this week began an international campaign for its newly released Aurea, a high-end flat screen TV that emits colors as ambient light. For now, the product is only available in Europe.
To portray the Aurea is an emotional experience, the company is concentrating its $50 million European promotional effort on a 7-minute film by director Wong Kar Wai, best known for his moody, stylized movies such as Chunking Express and In the Mood for Love.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in