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NEW YORK Royal Philips Electronics has named Omnicom Group’s DDB Worldwide as its primary global advertising agency, the client confirmed.
DDB will now handle an estimated $600 million in Philips business, essentially all of the client’s worldwide ad spending, sources said.
There was no full-blown review, though Philips did consider its other agency, Publicis Groupe’s Leo Burnett for the assignment, sources said. Representatives for Burnett were unavailable. The new billings for DDB come mainly from Burnett.
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