Philips Looks Nationwide for New Agency

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NEW YORK – Geographical location won’t be an issue in the agency search for Philips Consumer Electronics’ estimated $25-million account, which is leaving Backer Spielvogel Bates after seven years.
‘We are looking for the agency that can provide the best creative and the most competitive media buying services,’ said a spokesperson at Philips, which has retained the Advertising Agency Register.
Philips and BSB last week said they ‘mutually agreed’ to part ways and cited ‘operational differences.’

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