Philip Morris Mulls Account Reviews

CHICAGO Philip Morris USA is considering putting its youth anti-smoking and corporate responsibility accounts up for review, according to a company representative. The rep would not provide a timetable for when such a decision would be made.

Philip Morris spent an estimated $85 million last year on those advertising initiatives.

“We are considering these businesses up for review, as we periodically do with all of our vendors,” said the representative for the company, which is a division of New York -based Altria Group. “No decision has been made whether to put them up for review.”

The accounts are currently handled by Publicis Groupe’s Leo Burnett in Chicago and WPP Group’s Young & Rubicam in New York. They would likely be invited into a review, should one be undertaken, according to the representative.

Burnett is lead agency for Philip Morris’ domestic and international accounts, while Y&R handles Parliament and some brands for Altria sibling Kraft Foods internationally. Representatives for both agencies referred calls to the client.