How Phenomenal Became a Leading Social Impact Apparel Brand

Meena Harris, niece of Kamala Harris, started with a Women's March T-shirt

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Meena Harris, like many American women, was driven to action after the 2016 election.

“I found myself wondering what I personally could do to lift up women, make our voices heard and support issues I cared about,” Harris said, recalling the period just after Trump’s election (and the loss of what many expected would be the first woman president, Hillary Clinton). Harris started making T-shirts to raise money for feminist initiatives. One of her early designs, for the 2017 Women’s March, was a stark statement: a phrase inspired by Harris’ favorite Maya Angelou poem, “Phenomenal Woman,” emblazoned across the chest.

“We

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