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Michael Phelps is continuing his winning streak. After scoring an endorsement by Visa in a spot titled “Congratulations Phelps” which aired last week, the eight-time gold medal Olympic champion will now be featured on the front of Kellogg’s cereal boxes next month.
The company announced this afternoon it is paying tribute to Phelps’ performance at this year’s Beijing Olympics on specially-marked boxes of Kellogg’s Frosted Flakes and Corn Flakes. The new boxes, which debut the middle of next month, will capture some of Phelps’ key moments at the summer games on its front packaging.
Packaging
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