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CHICAGO Jim Beam Brands has tapped Omnicom Group’s PHD to handle its estimated $15 million U.S. media account after a review, according to the company.
The New York-based shop bested independent agencies TargetCast and Horizon, both in New York, for the business [Adweek, May 2]. The incumbent, WPP Group’s Mediaedge:cia, did not defend, but will continue to handle global media planning and buying on the brands, which include Jim Beam and Knob Creek bourbons, DeKuyper cordials and Starbucks Coffee Liqueur.
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