PHD Wins The Gap

NEW YORK PHD has won broadcast buying duties for The Gap following a review, the client confirmed.

The Omnicom media network was already the incumbent on the client’s Gap, Old Navy and Banana Republic brands, the client said.

The San Francisco-based client spent $245 million on broadcast in 2002, per TNS/CMR. PHD prevailed against Grey Global Group’s MediaCom; Havas’ Media Planning Group, both New York; and Publicis Groupe’s Starcom, Chicago, Gap’s outdoor buying agency.

PHD initially pitched in concert with New York indpendent Corinthian Media, but the client said PHD has been awarded the business.

Independent Laird + Partners, New York, has handled creative on most recent Gap campaigns.