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Global Hyatt Corp. has selected BBDO in New York to handle worldwide corporate image duties on the Hyatt brand. Sibling Omnicom shop PHD pitched with BBDO and has added media planning and buying chores.
It’s the second global win for PHD’s executive vp, managing partner Jen Neal, who landed New Balance media chores earlier in the year. After a three-month competitive review, “This was one of thase wins that’s even more rewarding because of all the hard work we put into it,” said Neal.
Neal
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