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What do you get when you cross a nifty home appliance with one of the hottest shows on daytime TV? An award-winning multimedia plan that produced plenty of buzz and delivered stunning results, all on a limited marketing budget.

When Bissell Homecare turned to Chicago’s PHD to get the word out about its compact carpet-cleaner SpotBot, the agency looked to funny lady Ellen DeGeneres, host of syndicated hit Ellen.

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