Phase2media and Sporting News Team Up

Phase2Media, a New York-based Internet ad sales company, has been named the exclusive ad representative for The Sporting News Online, the Web arm of the weekly sports magazine The Sporting News. Phase2Media will now work with the publication’s existing in-house sales and marketing team to develop integrated advertising and marketing packages for The Sporting News’ Web site, magazine and radio network. John Trimble, senior vp of advertising sales for Phase2Media’s men and sports sites, will oversee the sales efforts.