Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — Deutsch has won creative advertising duties for Valdecoxib, a prescription, anti-inflammatory drug for arthritis sufferers being co-marketed by Pharmacia and Pfizer. The New York shop bested J. Walter Thompson here after a review for the estimated $75-80 million account.
“We’re looking forward to our relationship with Deutsch to develop a strategy and advertising campaign for bringing Valdecoxib to market,” said Craig Buchholz, a representative for the Peapack, N.J.-based Pharmacia.
The handling of media planning and buying duties has not
yet been determined.
Valdecoxib
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in