Pharmaceutical

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The sector saw $2.9 billion worth of ad reviews in 2003-04, when people were still able to joke about side effects mentioned in ads. (Remember the four-hour erection warning from Cialis?) But this year, only $1.3 billion worth of pharma advertising was reviewed as more serious side effects of drugs came to light, and consumers complained before Congress and the FDA that DTC ads create “a culture of disease and fear.”

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