P&G’s Push for Diverse Voices Doubles as Brand Building

'People want to see authentic stories'

Five people in a room
Marc Pritchard looks to challenge gender and racial inequality. Courtesy Tribeca Studios/Allison Luntz

In his quest to change advertising as we know it, Procter & Gamble’s chief brand officer Marc Pritchard has once again turned his attention to documentaries made by young, diverse female filmmakers.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.