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2020 has been a year of reckoning and reevaluating priorities, not just for the American people, but for companies, too.
When the pandemic hit in March, the habits, needs and desires of consumers shifted overnight. And after the murder of George Floyd at the end of May, the subsequent movement that erupted forced brands to confront their own actions, and what they were doing to push for racial justice.
But just as consumers have been expecting more from brands, brands have been expecting more from the platforms they advertise on.