P&G's Marc Pritchard Says Cannes Is 'Absolutely' Still Relevant for Marketers

Chief brand officer for world's biggest advertiser spoke with Adweek about this year's festival

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Attending the Cannes Lions International Festival of Creativity is not a relaxing week for anyone—especially Marc Pritchard, the chief brand officer of Procter & Gamble, the world’s biggest advertiser and parent company of Tide, Always, Pantene and Olay, among many others.

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