P&G's Marc Pritchard Says Cannes Is 'Absolutely' Still Relevant for Marketers

Chief brand officer for world's biggest advertiser spoke with Adweek about this year's festival

Attending the Cannes Lions International Festival of Creativity is not a relaxing week for anyone—especially Marc Pritchard, the chief brand officer of Procter & Gamble, the world’s biggest advertiser and parent company of Tide, Always, Pantene and Olay, among many others.