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Attending the Cannes Lions International Festival of Creativity is not a relaxing week for anyone—especially Marc Pritchard, the chief brand officer of Procter & Gamble, the world’s biggest advertiser and parent company of Tide, Always, Pantene and Olay, among many others.
At the end of his busy week, Pritchard said down with Adweek to discuss his takeaways from this year’s Cannes Lions, the relevance of the event today, how P&G is adapting to a changing advertising world and what he’s excited about coming out of Cannes.