P&G's Marc Pritchard Calls for Shaking Up the Media Supply Chain

At the ANA Media Conference, the chief brand officer urged marketers to consider a new system

At this week’s annual ANA Media Conference in Orlando, Florida, Marc Pritchard, chief brand officer of Procter and Gamble, called on marketers to embrace a new system when it comes to the media supply chain, in order to fend off the persistent “dark side” that exists within the current ecosystem, he said.