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At this week’s annual ANA Media Conference in Orlando, Florida, Marc Pritchard, chief brand officer of Procter and Gamble, called on marketers to embrace a new system when it comes to the media supply chain, in order to fend off the persistent “dark side” that exists within the current ecosystem, he said.
“It’s time to create a new media supply chain,” Pritchard told the conference’s attendees. “It’s time to invest our brainpower into an ecosystem that builds in quality, civility, transparency, privacy and control from the very start.