P&G’s Marc Pritchard Calls for Shaking Up the Media Supply Chain

At the ANA Media Conference, the chief brand officer urged marketers to consider a new system

'Digital media continues to grow exponentially, and with it, a dark side persists, and in some cases, has gotten worse,' according to Marc Pritchard, chief brand officer of Procter and Gamble. Getty Images

At this week’s annual ANA Media Conference in Orlando, Florida, Marc Pritchard, chief brand officer of Procter and Gamble, called on marketers to embrace a new system when it comes to the media supply chain, in order to fend off the persistent “dark side” that exists within the current ecosystem, he said.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.