P&G’s Low-Key Pregame Super Bowl Ad Urges Viewers to Share Household Chores Equitably

The 30-second spot highlights brands Dawn and Swiffer

an overhead shot of hands cleaning dirty dishes in a sink with blue dawn dish soap
Celebrity partnerships will support the Super Bowl ad on digital. Procter & Gamble

As most of us have realized by now, working and learning from home can also mean a lot more mess at home—and a lot more cleaning.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.