P&G’s First Acquisition of 2020 Is a DTC Shaving Brand for Women

Billie's co-founders will stay on to lead the brand

billie personal care products
Billie was founded in 2017 by Georgina Gooley and Jason Bravman. Business Wire/Billie

The new year is only nine days old, and P&G has already made a major acquisition.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.